I was thinking about beer tonight. Well, I wasn’t until the football game came on and after the 67th beer ad came on, I started thinking about beer.
Back in the late eighties my friend and I used to go down to Ensenada and buy a case of Coronas for $4 bucks have to leave a deposit of $5 bucks for the glass (yes, the beer cost more than the bottles!). Then Groupo Modelo invented Cinco de Mayo for the gringos and showed beautiful ocean views of picturesque beaches and everything changed. Now Corona is the fourth best selling beer in the world.
Until those ads aired everyone thought that if you drank a few Budweisers eventually you’d make Corona. After those ads Corona became a “premium” beer and the domestic price for a six pack rose from $3.99 to $7.99 in just a few years.