Back at the internet marketing conference one speaker after another spoke about customer service, building relationships with your customers, and getting referrals. And as a cosmic juxtaposition of contrasting business models, just fifty feet away is the Atrium Cafe.

Jim Lodwig and I run into Paul Forcey and invite him to lunch at the cafe. We’re given paper menus and I order tuna again, Paul orders a cheeseburger and Jim orders another club. When the bill comes, it’s for $30 or so and I give the waitress two twenties. “Would you like change?” she asks thinking she must be the head waitress at Ruth’s Chris Steakhouse and I’m a drunk shoe salesman ready to be rolled. “Yes, please,” I respond as I probably rolled my eyes.

Continue reading "Lyle’s Steakhouse, Part IV"…

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