Feb

3

Start An Organization

February 3, 2007 in Domain Names

Back in the day, there were only three domain extensions available to marketers: “.com”, “.net” and “.org”. Now there are so many I can’t keep track of them all.

With the rise of gateway generators and “disposable” websites, many marketers opt for “.info” domains. Frankly, I don’t blame them. Why pay upwards of $30 for a domain name when “.info” domains can routinely be found for less than $2 each?

But if you have a “real” website, like a blog, storefront or portal, you may wish to consider the “Big Three” and one domain extension in particular.

Originally, when Al Gore set up the Internet, he and others tried to organize it so a visitor would know what type of a site they were visiting just from the extension. For example, websites of educational facilities are identified with “.edu” and governmental sites are identified with “.gov”.

Originally, commercial sites were “.com”, networks were “.net” and organizations were “.org”.

For many years registrars actually checked to see if you were a network or organization prior to letting you register either of the latter two domain extensions.

Luckily, those days are long gone. You can register just about any domain name you want with just about any domain extension you want (and even in different countries if you want!).

The point is, many people surfing the Internet aren’t net savvy. They still recognize that most churches and non-profit organizations prefer to be registered with a “.org” extension but don’t know that these extensions are available to anyone! You can use this to your advantage.

When people land on a “.com” site they assume that you are a commercial site trying to sell them something.

So, if you sell pet products, toys or anything else that might benefit from being perceived as being an impartial, non-profit organization, you might consider using the “.org” extension.

In your prospect’s mind, it may provide you with a psychological edge over your competition.

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Comments

1 Comment so far

  1. RuCKFoGeRS on March 3, 2007 7:30 pm

    That’s a great idea! I wonder if the same is true for .edu domains. I see them available from time to time.

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